UCB

(004)

CAT: BRAND

YEAR: 2025

CLIENT: UCB

Minimalist black and white architectural shot of a modern building in Brasilia, featuring sharp shadows and clean concrete lines under a bright sun, editorial style.
Minimalist black and white architectural shot of a modern building in Brasilia, featuring sharp shadows and clean concrete lines under a bright sun, editorial style.
A identidade institucional da UCB exigia uma abordagem que unisse tradição acadêmica e visão futurista. Redefinimos a marca através de uma linguagem visual austera e geométrica.

UCB foca na clareza estrutural e na tipografia como elemento central de autoridade.
VAMOS FALAR →
A deep charcoal black and pure white high-contrast close-up of premium textured stationery, showcasing a debossed logo on thick paper, sophisticated and professional.
A deep charcoal black and pure white high-contrast close-up of premium textured stationery, showcasing a debossed logo on thick paper, sophisticated and professional.
A desaturated, black and white editorial photograph of a professional in a sharp, dark suit walking through a minimalist concrete hallway in Brasilia.
A desaturated, black and white editorial photograph of a professional in a sharp, dark suit walking through a minimalist concrete hallway in Brasilia.
Abstract black and white macro photography of light hitting a curved surface, creating a smooth gradient from deep charcoal black to pure white, high-craft feel.
Abstract black and white macro photography of light hitting a curved surface, creating a smooth gradient from deep charcoal black to pure white, high-craft feel.

Buscamos uma estética que transmite permanência e sofisticação institucional.

VISÃO

Para a UCB, eliminamos o excesso. A estratégia foi criar um sistema visual resiliente que prioriza a tipografia Satoshi em layouts rigorosamente gridados.

Detail shot of a black leather-bound brand book resting on a white marble surface, sharp lighting, desaturated tones.
Detail shot of a black leather-bound brand book resting on a white marble surface, sharp lighting, desaturated tones.
Interior shot of a minimalist design studio in Brasilia, featuring a clean desk with a single monitor displaying a geometric brand manual in black and white.
Interior shot of a minimalist design studio in Brasilia, featuring a clean desk with a single monitor displaying a geometric brand manual in black and white.

O resultado é uma marca que se destaca pela elegância silenciosa, estabelecendo um novo padrão para o design institucional na capital.